On a recent trip to Shanghai, I visited K11 Mall – a ‘museum retail concept’ which blends art, shopping, dining and leisure. The mall offers a truly innovative and unique experience..
Click on the link here to read my full post on the Mintel blog about why I think this combined leisure and dining experience would work well in the UK: Retail Innovation: K11 Mall Shanghai.
K11 is based on an ‘art x commerce’ model. The idea is to make art available to all and to support local, young artists by offering them space to display their works.
The K11 brand can be summed up by its three core values: Art, People and Nature. As well as the artworks on display, the shopping centre has its own ‘urban farming’ area. At the time of visiting there were even live cows being kept in the ‘Dairy Cow Academy’… (no comment!).
Varied dining experiences, including a wine bar and steak restaurant:
HAY Mini-Market pop-up within K11:
A one-of-a-kind shopping experience that engages and excites.
See the full post here: Retail Innovation: K11 Mall Shanghai