Store watch: Smug, Angel

London, Retail, Travel

A personal favourite store is Smug found in Camden Passage in Angel, Islington.

The small store offers a curated range of stationary, homewares and magazines, all in candy-pop pastels. The tiny two-floor lifestyle shop has a mini coffee shop downstairs with just enough room for a few people to sit down in the winter, or there’s seating outside when its warm. Stationary from Wrap and homewares from HAY are among the delightful products on offer here.

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See the Smug website here: https://www.ifeelsmug.com/

The Verdict

The go-to place for cutesy birthday gifts and home inspiration.

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