Store watch: Smug, Angel

London, Retail, Travel

A personal favourite store is Smug found in Camden Passage in Angel, Islington.

The small store offers a curated range of stationary, homewares and magazines, all in candy-pop pastels. The tiny two-floor lifestyle shop has a mini coffee shop downstairs with just enough room for a few people to sit down in the winter, or there’s seating outside when its warm. Stationary from Wrap and homewares from HAY are among the delightful products on offer here.


See the Smug website here:

The Verdict

The go-to place for cutesy birthday gifts and home inspiration.


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