Gender-free fashion: he, she, me.

fashion, Retail

A hot topic in the fashion industry has been the rise of gender-less clothing. While the idea of unisex fashion is nothing new, there are now a number of designers catering for this once-niche area of the market, and even mainstream brands are pushing the boundaries of gender norms.

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Minimalist affair: Ader Error, a Korean brand specialising in unisex clothing

Last year, Selfridges launched its Agender pop-up department in store, where men and women could shop together irrespective of gender. The idea of the concept came as Selfridges noticed people were increasingly shopping outside of their allocated shopping sections. While this launch no doubt coincides with the spotlight growing on trans, LGBT and gender equality issues, it doesn’t necessarily have to be a reflection on this. It can merely relate to the increasing overlaps between men and women’s fashions and this is something we are set to see more of. As Dazed & Confused put it:

“The new Agender pop-up offers a small but significant peek into a genderless future”

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Agender at Selfridges

It’s true that many key trends are found across both menswear and womenswear. On the streets we see girls in over-sized bomber jackets, men in skin-tight jeans while women wear their denim ‘boyfriend’ style, both donning this season’s chunky knit or rollneck jumpers. The image below is from Mr Porter’s Instagram account, yet the outfit posted here could easily be seen as women’s style inspiration.

Mainstream unisex ranges could in theory cover the same key pieces, just with different cuts to suit different body shapes. Enabling men and women to shop together, this would also put the focus back on the quality of the garments and the longevity of the styles.

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Mr Porter Instagram post

The Verdict

The notion of breaking down the gender barriers is here to stay. Expect to see more brands experimenting in this arena.

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